Market Research

Arts Marketing Network has developed, and implemented quantitative and qualitative market research studies and analyses for arts and cultural institutions since it opened its doors in 1998.  Our past clients have required a variety of programs. Among them have been Long Island Philharmonic, Boston Symphony Orchestra, Cleveland Orchestra, ACT Theatre (Seattle), Rockford Symphony, Whiting Auditorium (Flint), Flint Cultural Center, Northwest Indiana Symphony, Indiana University Auditorium, and Indianapolis Symphony among others.  Almost all AMN's projects have been managed and supervised by AMN's Lead Consultant, Stephen Belth. In addition to his clients' research, Belth, while senior marketing director for the Los Angeles Philharmonic and Chicago Symphony, respectively between 1990 and 1999, directly led all market research for these major performing arts institutions.

CLIENT RESEARCH PROJECTS

Boston Symphony Orchestra

2012       Social Media Behavioral Analysis

2011       Young Audience Development Quantitative Analysis

2010       BSO Classical Companion Focus Groups
               Young Audience Development Focus Groups
               Tanglewood Satisfaction Study

               Tanglewood Audience Satisfaction Focus Groups

2006       Boston Pops Focus Groups
               Boston Pops Audience Study

2005        BSO and Tanglewood Audience Study
                BSO and Tanglewood Focus Groups

2004        BSO and Tanglewood Audience Study

2003        BSO Online Audience Survey

2002        Boston Pops Focus Groups
                Boston Pops Audience Study

2001        BSO and Tanglewood Audience Study
                BSO and Tanglewood Focus Groups

Southern Illinois University Event Services

2011        Event Services Audience Satisfaction Study

Berkshire Visitors Bureau

2010       Berkshire Visitors Bureau Marketing Economic Impact Study

Long Island Philharmonic

2009        Education Program Satisfaction Survey
                Audience Satisfaction Survey

2008        Education Program Satisfaction Survey

2007        Audience Satisfaction Focus Groups
                Education Program Satisfaction Survey

2006        Audience Satisfaction Survey

 

Vineyard Theatre (New York)

2006        Audience Pricing Study
                Vineyard Theatre Audience Satisfaction Survey

ACT Theatre (Seattle)

2005        Focus Groups
                Audience Purchasing Trends Analysis

Choral Arts Society, Washington, DC

2005        Audience Focus Groups and Analysis

Cleveland Orchestra

2003        Cleveland Orchestra Audience Focus Groups
                Cleveland Orchestra Audience Study
                Blossom Audience Focus Groups
                Blossom Audience Study

Flint Cultural Center

2004        Whiting Auditorium Audience Satisfaction Survey

2003        Sloan Museum Patron Survey
                Longway Planetarium Patron Survey
                Whiting Auditorium Audience Satisfaction Survey

2002        Whiting Auditorium Audience Satisfaction Survey

Indianapolis Symphony

2002        Indianapolis Symphony Audience Satisfaction Survey
2001        Audience Focus Groups and Analysis

Rockford Symphony

2000        Focus Groups
1999        Focus Groups

Northwest Indiana Symphony

1999        Focus Groups

Indiana University Auditorium

1999        Focus Groups
 
 
 
(C)Arts Marketing Network 2011 516-359-2548  Fax: 786-601-9322 sbelth@artsmarketing.net Contact Us